I don't mean this to sound harsh, just an observation:
The image that opens this thread is a good example of how not to announce a product, unless it is meant as a tease and you want to hide details because it's a prototype (or similar rationale).
The image is badly backlit, the pack is underexposed on most of the surfaces the viewer has access to, the pack occupies a fraction of the image area, and it generally does not convey anything about the product. I don't mean you need a studio lighting setup, but frame-filling images taken against a blank wall with indirect light (e.g., in the full shadow of a wall on a sunny day) will do a lot to visually convey the features you guys are trying to promote.
I'd love to know more about your packs as I have been looking for something along these lines (I also have a Kuiu Icon I have done MYOG mods to), but I have found this to be a bit frustrating.