What if a company offered a "Truly lifetime jacket" and they explicitly said if the zipper breaks, it gets worn through, so dirty as to be uncleanable, torn through normal or abnormal use, or chewed up by your dog, they would replace it?
If it is functionally a $200 jacket, what would you pay for such an arrangement?
What would they have to sell such a item and service plan for?
they would charge the same as any other jacket ... and less than say dead bird and patagucci
Here at Outdoor Research, we are committed to developing truly functional solutions for Human Powered Adventure.
OR products are Designed By Adventure™ and from this, we deliver the hallmark of all Outdoor Research products – functional gear that works and lasts. By placing quality and function first, we can offer the finest guarantee in the industry for each and every product – OR’s Infinite Guarantee™. We believe so strongly in the quality of what we make that if, at anytime, our product fails to meet your needs, we are happy to exchange or return it. Because of this solid belief, our products are guaranteed forever and are designed with this in mind. Your total satisfaction in our product is our goal.
Though we doubt you’ll ever need to, if you ever have to use our Infinite Guarantee, see the Returns and Exchanges section above.
heres a proven story of a dog chewing up a jacket and the OR folks were good enough to replace
theyve had their infinite guarantee for many many many years, and havent went out of business ... and i havent heard of it going away anytime soon
plenty of people buy OR because of that guarantee ... its a competitive advantage ... when you buy OR there is no risk other than losing some money shipping it back to them (if you can return it at the retailer)
MEC has the same guarantee for anything they sell ...
now these companies can stop "abusers" as they have all the returns in the system ... and of they see you returning a shietload of stuff they inform you your business is no longer welcome
If anything, L.L. Bean seems to be welcoming the customers REI might be willing to let go. Behind its store counters, the guarantee is written in giant text. And there are a few reasons why this may be better business for L.L. Bean. Many of its sales are mail order, so it's less convenient for customers to return stuff. And, Fuller says, the crazy return stories are great marketing for the company.
"How many times has your colleague talked about the fact that she's returned that backpack, and L.L. Bean gave her a new one without question?" Fuller said. "That's really the value of the guarantee."
As a business practice, it's expensive. As advertising, it's cheap.
as ive said intraweb "morality" is quite fun ... it seems that with some other brands its "OK" to send 10+ year old jackets back ... and BPL thinks its great ... but when its REI, everyone starts going crazy ...
heres a recent credit given by dead bird to a BPLer on a 10+ year old jacket ... no one telling him that he just increased the prices for everyone else, or that his action reduced the dead bird warranty for future customers
now about those "liberated" mcdickies condiments ...