Did anyone else see this movie on the Sundance film channel?
"Documentary filmmaker Sara Lamm reveals the fascinating story of the man who created "Dr. Bronner's Magic Soap," the counter-culture favorite known for its mystifying, microscopic-type-filled label. Behind the label is a tale of a genius chemist who escaped the Nazis, claimed Albert Einstein as a relative, warned that fluoridation was a Communist plot, neglected his children to save Space Ship Earth, escaped a barbaric American mental hospital, and founded a very successful independent business in order to spread his philosophy of world peace."
I caught it last nite. It is great, shows the entire process of the soap making as well as the evolution of the company for the original Dr.B now down to his great(?) grandkids.