Read the book recently and it gave me better insight into how the company works and the importance of letting values drive your organization. For me, working at a smaller start-up company who is desperately trying to define its culture, it was nice to see an example of a company who's been down that road and experienced the benefits and problems along the way. I also really took from it a drive to buy less gear and it sparked a desire to shop for quality used gear instead of always buying new.
Having read the book, it's also clear that the company both wrestles with and ignores certain aspects of doing business in a global economy. They don't seem bothered that they ship products all over the world for manufacturing using planes and ships that consume gobs of oil, but they'll give employees time off to go fight against hydroelectric dams and bail them out of jail if the person is arrested for civil disobedience. It's a loaded word, but the only thing that comes to mind is "hypocrisy."
I'll probably never buy Patagonia gear at retail, but I'll happily pick it up off the gear deals here. The used Nano vest I got earlier this year from there has been wonderful, and knowing that it can be repaired by the company makes me that much more likely to use it for its intended purpose.