there are three kinds of people in the world
- those who can count, and
- those who cannot.
and when it comes to gear logos, same thing.
My mid-teen nephew & niece are athletes, but also love big brand logos, because of the fashion angle, and the materialistic subtle cost/spend bragging rights, and logos to them translate into FB photos with all it's pseudo false fame.
I admit that for the past 20 years I shop for functionality and cost savings. However in the late 70s and early 80s, I did care that strangers at school thought of me as a cool guy by promoting the Addidas and Nike logo.
Now I only care that strangers on BPL think I'm cool. haha. Not true, I only care what Nick G thinks. His opinion is the only one that matters.
Also in the auto industry, you can see a trend between the classic extroverted shiny silvery chrome Mercedes, Lexus, Toyota logos, and the new style of understated elegance darkened logo on black background.