I've had a lot of bad experiences with cycling-specific gear. A lot of cycling stuff I've tried caters to one of two demographics:
Demographic 1: Casual riders, the elderly, and weekend warriors. This gear is hallmarked by terrible stitching, awful colors, logos that peel and crack off the garment, and cheap polyester. The fit can be described as "Morbidly Obese."
Demographic 2: The Velo. This stuff is high-quality, but everything is in Italian sizes and it costs upwards of $300 per item. This is for those guys whose hobbies include riding CAAD 10's exclusively and refusing to smile. The fit can be described as "Professional Horse Jockey."
Like a lot of things having to do with cycling, the majority of americans buy all their cycling gear at once, for one vacation, and then it sits in the garage for a decade. It doesn't matter what you price it; they will buy it.
I don't like cycling specific clothing. I can never find a middle ground between overpriced garbage and overpriced gems. Everything is just overpriced. Backpacking gear thrives in the median between quality and price, and companies like Mountain Hardwear, Patagonia, and Smartwool make high-quality stuff at reasonable prices that still feel, fit, and perform better for me than the cheaper stuff.
Call me brand-loyal, call me prejudiced against my own kind, but you won't see me wearing Giordana or Look or Castelli or Gore. I'll take the backpacker's gear. Plus, when I do go backpacking about once or thrice a month, I'm kitted out!