i actually stopped by the new dead bird store in the heart of "trendy" vancouver yesterday
basically it looked like one of those fashion stores ... ie LV, coach, gucci ... etc ...
bare appearance, with some racks with pieces, not too much selection, not a sale in sight, everything at full price, and a poor selection
the majority of the goods were puffies, rain shells, a few fleece/softshells, and stuff like gloves. belts. their urban $$$$ veilllance line ...
generally what people buy for urban wear to look cool and trendy
note that on this particular street block alone there is a dead bird, bankbreaker, TNF and lululemon stores all within 200 ft of each other and next to other "fashion" store brands