I first saw this in the Emigrant Wilderness and a lot of companies call their gear after peaks, passes, or areas of land so why not the:
or a few others that come to mind are:
Janus, after the Roman god of change
Nyx or Nox after the god of the night
Dragoman, means guide
Et Hoc Genus Omne, means Et cetera because there are so many ways to set it up.
Torpid, feelings of laziness because your under such a great tarp
There were some other great one mentioned already too. I'm excited to see this made available to the public.