I have the new cloudkilt ( rectangular version with zipper and cinch cord at waist) and I can happily describe it to friends as one of the most versatile piece of multipurpose gear in my pack. Besides its main purpose, it is a great goundsheet that I place just outside my tent when hanging out before bed, as well as to put under my pack when I store it in my vestibule. I also drape it over my pack when I am setting up camp in the rain. I also have a Hexamid, a drybag and a bunch of small accessories from Zpacks and really appreciate them as a manufacturer devoted to supporting and improving our enjoyment of backpacking.
But I have also enjoyed the products of several other cottage manufacturers. I am a huge fan of Gossamer Gear and have several of their recent pack designs (Mariposa, Gorilla, Murmur, minimalist) They all work great for me for their intended purpose. I also buy from Lawson Klein, Packit Gourmet, and others. Each of these companies come up with different solutions to produce their products at the best price they can deliver to their customers, and I have never questioned their commitment to quality. If some of their products are out of stock for extended periods ( LT4 poles!), I chalk that up to their unwillingness to compromise on product quality by switching manufacturing sources. As far as I am concerned I want all of the current manufacturers to thrive, and, at the same time, I am thankful that some, like Zpacks, continue to innovate as well.