Here's the full journal article.
The abstract had this interesting definition of "highly reusable":
"They were highly reusable as there was no significant difference in the disinfection efficacies over five cycles of operation."
Here's a slightly different story, with a video.
"After 15 seconds in the gel, the amount of bacteria in the water squeezed out was 0.1% that of the original levels."
Or "99.9%" reduction, which is what AquaMira tablets promise. The journal article claims 99.9999% (6 log) reduction with 5 minutes in the gel.
Worked great under lab conditions, might have problems with the nanogel clogging with real-world dirty water, unless you use a pre-filter.
"The team found that 4 g of the material—a cylinder 1.5 cm in diameter and 9 cm long—can soak up and purify half a liter of water with one squeeze. The gel can be reused more than 20 times without degrading or losing its bacteria-killing powers."
"Making such a personal-sized gel would cost less than 50 cents, Hu estimates."
At least we're up to 20 cycles now.
4 grams (plus container and pre-filter) and 50 cents for 10 liters of clean water – then you might need a new one.
With the usual backpacking industry markups make that $4 for 10 liters of clean water - a little cheaper than most chlorine dioxide tablets.
Promising, but I'll reserve judgement until they get a product through EPA certification and we see some real-world testing.