God, sometimes listening to you guys is like listening to people who've never been outside their backyard.
Though not surprising that the EU is tone-deaf on this one...
What?!? "Not surprising"? Where in the world did you come up with that one? First off, contemporary Europe is just as conscious about race issues as America is, and just as actively addressing it. Believe it or not, Europe has a very big black population, with enormous numbers of Africans who have arrived and are still arriving from the south. Whatever idea you may have of Europe is way out of date, on exactly the same timeline as that of the States.
Second, this is a European word, a name of a Netherlands based product being sold in Europe, and is pronounced like, "knee gore". It has absolutely no relationship to the English word, nor is it pronounced the way Americans tend to pronounce things.
Third, the word "nigger" is most strongly an American word, with its connotation and history mostly centered within the States itself. This product's name simply won't have the same misunderstanding, impact, and outrage that it would have in the States, especially among non-English speakers, especially since the word for the color black is very often things like "negro" or "nero" in European languages. As an African-American with both European citizenship and background, my first reaction, when reading the name on the German site, was, "Cool name. I wonder what it means?" I didn't associate it with any of the connotations in the States.
Most of the world doesn't speak English, you know.
And it's not as if American companies think much beyond their borders, either. Selling a car called "Nova" in a Spanish-speaking country was not exactly the best idea ever thought up.