I hope this stuff is as good as it's claimed.
If so, like carbon fiber poles, cuben fiber shelters and good WPBs (eg. eVent) we are getting less weight and more performance.
Who knows, it may supplant silicone in the treatment of nylon for tent material.
If we can apply this to our present gear with assurance that it is fairly permenant I see a huge market for it among all outdoor sports - and, of course, the military.
Maybe it has side benefits like being a bug repellant, curing arthritis and ED, increasing endorphine release, etc. :o)