The image of Tanner, trembling fingers, tearing open the Nescafe packet to lick the dust... not that we love our coffee!
My wife and I roast our own coffee at home and I really like a cup of "Vitamin C" in the morning, although I am a cream & sugar guy. For backpacking, we've found the "everything tastes better at altitude" thing to apply to coffee as well (ever try MH meals at home?) and we've tried several different methods of taking our own grounds with us. With all of those, I don't like the mess or the volume of grounds I have to carry -- and I am not about to bury aromatic coffee grounds.
So, we switched to freeze-dried coffee and tried Taster's Choice, Mt. Hagen, Starbucks Via and Trader Joe's. With Trader Joe's, we tried the "black" version and the cream & sugar version (black appears to be discontinued), and found it to be the best of the bunch in terms of flavor. I love the price, I love the flavor and I make it a little richer than the recipe by using a tad less water, as one might with Mountain House...
So, it's the lightweight, single-serving TRADER JOE that wins for us.