While I generally do a fold/roll with my cuben shelters, I have just stuffed 'em into a stuffsack when I've been in a hurry. Never worried about it, so it's certainly doable. There was a thread on here, I think a couple of years ago, about folding/rolling vs. just stuffing. I think the general consensus was there was no appreciable difference.
And I've always just stuffed my cuben quilts, never a fold/roll. Slightly different than a shelter, I know, just adding info.
What's not to like? No phosphorescent colors. I like things nice and bright. Other than that, as Tim said, the price. And, perhaps, the fact that Henry won't make any of his shelters with it.