Absolutely. What Shawn said.
Sure, it's a chunk of change and a shocker compared to SUL pack prices. But it compares favorably, pricewise with many stock internal frame packs in it's size catagory from Mountain Hardwear, Granite Gear, Osprey, etc.
I personally think it's a relative bargain, given it's quality, features and small production run. I also think it will be an imminently resaleable pack (w/ low depreciation) on the off chance one finds it doesn't work for them.