Very nicely done.
I realize you probably have many editorial guidelines you have to conform to, but it would be nice if you could mention some niche company items that readers might never otherwise hear about like Henry Shires, Six Moon Designs, ULA, MLD, BMW, and the whole alphabet soup of great companies that offer truly superior gear for lighter weight hiking.
But this is a great start for the layman. When the REI One jacket first came out five years ago, it was the first softshell jacket to hit our REI. I recommended it to a number of customers, but I don'think we sold more than a couple in the first five months we carried it. Then an article in the Tennessean talked about how this was a great cycling, climbing, day-hiking and daily wear jacket for middle Tennessee in winter. Suddenly, we couldn't keep them in stock. Your article will likely have a greater effect than you imagine.