I don't have any experience either way, so can't say really, but from what i've read here and other places recently, it's supposed to have a Epic like DWR that is long lasting. Not necessarily long lasting during an actual use, but can be refreshed many times without needing to reapply more DWR.
Perhaps you got a lemon? Either way, thanks for the feedback. If others say similar, i guess my Brooks choice wasn't that bad then.