I was looking for a dry bag at the last minute and was checking out the Wally World offereings - and was surprised to see our local store carrying at least 8-12 Mountain House meals - chili mac, stroganoff, eggs, etc... some of the common ones. Prices looked to be a buck or so at least less than Dick's or REI. I'm not sure if it's a pilot to see if they sell but worth mentioning.
They also had a few new outdoor products pieces - a $19 coffee press that looked interesting albeit not very lightweight (can't find an image of it anywhere on the web) - but it was smaller than my behemoth REI press mug. I'm still on the fence over Starbucks VIA or taking the weight penalty...