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I have followed Golite with some detached amusement. At one point, long, long ago, it actually made UL gear like the Gust and the Breeze. Long ago it moved to a mass market model and gained the weight the mass market demands. Do you want fries with your Jam 70? Then, it flirted with this direct marketing model that promised savings. Now, it has risen its prices to near or at Cottage company levels. Do you want fries with our absurd MSRP's? At some level honesty and integrity must matter, even at the cynical level of brand value. Golite is simply another corporation trying to exploit what it perceives as a niche market opportunity. I will be sending my money to places like MLD, Zpacks, and Enlightened Equipment, where the owners answer my emails, or are too busy hiking to get back to me for a few days. There is still honesty, integrity and better, lighter gear out there as long as we support it. I bought a piece of Golite gear during that direct sales honeymoon and have since sold it on the Gear Swap Forum. I just can't support them, defend them, or apologise for them. Golite's new prices just make supporting the Cottage companies that much easier. I am notoriously cheap, but I am OK if my wallet is a little lighter because I bought from someone like Joe Valesko or Tim Marshall. We get what we pay for. Lets hope that is not a UL market place full of companies like Golite. Please support the Cottage companies that have truely helped make UL backpacking possible. Just say no to Golite.
Edited by nedjursek@gmail.com on 02/18/2013 01:48:56 MST.
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