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A computer I recently bought had a small hook and loop strap wrapped around one of the cords. The hook was on one side and the loop on the other (as is common) but the strap was different from the typical hoop and loop I've used in the past. Here's how it is different.
(1) The hook portion barely sticks out from the strap. It feels more like sand paper than the typical feel of the hook side of similar straps. Photos below show the hook sides of a typical strap compared to the new strap (bottom and right).
(2) When the hook side is joined with the loop side the resulting sandwich of the newer strap is thinner (3.6mm thick for the typical strap and 2.75mm for the newer strap).
(3) I believe the newer strap is about 20% lighter than the typical strap but I couldn't get a good apples to apples comparison due to the small sample and varying widths.
(4) I think (untested) the hook portion of the newer strap would be less prone to catching on things.
(5) Best Part! The newer strap forms a much stronger (shear?) bond than the typical strap. With about 2" of overlap on the newer (9/16ths wide)strap I was barely able to pull the two pieces apart. With comparable typical hook and loop I can pull them apart easily. (peel strength was about the same for both-weak).


So, anyone have more info on the newer hook and loop like where one could buy it. My googling hasn't turned up much. I tried "low pile" "low profile" "low nap", etc. but didn't come up with much.
Edited by lyrad1 on 01/09/2013 11:10:41 MST.
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