Agree on all accounts.
I have made small purchases right the way through to large ones. Regardless of the purchase size, Joe has always answered all of my questions, from product queries, to UL philosophy (from clothing, footwear, packing etc.) and how that relates to his choice of products and their design.
I have even sent something back as I questioned its design...he investigated it, took further photos and offered great alternatives and choices if I decided to go down that path (I didn't, and was very happy with the outcome).
Anyways, it's a winning formula - and I wish them continued success also.