Hi All -
I just received the November issue of Backpacker. As I flipped it over to remove it from the plastic wrap, what did I find myself looking at but an ad for Honda dirt bikes! It felt like a kick to the stomach to me. Dirt bike ads in a magazine that is SUPPOSED to be devoted to BACKPACKING?
I've always felt that the backpacking community was a group who really cared about the environment and the land and the uses thereof because we are the ones out there; we can see the detrimental effects of clear-cut logging, mountaintop removal, minerals extraction, and yes, motorized vehicles. We see it while getting around on our FEET.
This ad in Backpacker struck me as so wrong. I've seen the damage wrought by dirt bikes, close-up. I've seen the scars of ATVs - scars that last for years.
I don't know about you, but I'm going to write to Backpacker to complain. I realize, of course, that they need ad revenue in order to produce the magazine, but I feel they have a responsibilty about what kinds of ads they allow. The ads should be commensurate with the purpose of the magazine. There are plenty of ads they can feature about products having to do with backpacking, without resulting to this kind of desecration.
Leave the ads for motorized "toys" to Outside magazine - Outside sold itself out long ago.