Yes, I agree.
However, there are numerous bags from other large manufacturers which are just as expensive and even heavier than this ULA/Klymit bag.
That's why I'm saying that they are targeting the average consumer with this bag.
Here's an example:
Kelty Light Year Down 20
2 pounds 14 ounces
600 Fill Power
That makes this ULA bag look like a bargain. It's lighter and its cheaper, and Kelty is one of the biggest selling bag makers around, with huge sales volume to make great economies of scale in production.
Yes, I'm aware Kelty also makes the Cosmic 20.
But the point is that customers gravitate toward other aspects, and if that weren't true, then Kelty would only make one bag, and that would be the Cosmic 20.
So, the consumer market is wider open than the SUL hiking crowd.
My friends think I'm nuts for spending over $400 on a WM Alpinlite bag with a 20 degree rating, when there clearly are 20 degree bags for much cheaper than that.