"Like flies on crap."
Yeah, we all should be embarrassed. But there is a value here, to my mind. For someone wanting to go from traditional to lw, or even kick the tires toward UL, GoLite offers an inexpensive and reliable path. Purchasing a Jam 50 at 2lbs for $80 (or less) to replace, say, an Osprey 60L pack at 3.5lbs for $180 makes a lot of sense. Most are ignorant of the strict, and often impassioned, UL outlook. If GoLite offers solid products at compelling prices that can convince whole armies of people carrying 40+lbs into the backcountry to lighten up, I'm all for it.
The other value here, as has already been mentioned, is for those with more experience to think less of any problems when "modifying" or "myog-adjusting" an $80 (or less) GoLite pack to a weight more desirable. I'd be much more willing to put a knife to an $80 pack than I would to one I spent twice as much for, even if the latter desperately needed more knifing. Sometimes, when buying from the cottage crew, you're paying more for the convenience of not doing mods you could do yourself.
Me? I'm looking at a Jam 35 to hack at...