I have not tried Zoic sportwool, but the best most comfortable biking/mountain biking stretch shorts I ever found, that could pass for regular shorts, are made by Zoic. The quality of those shorts is excellent.
I'm also interested in hearing about their sportwool.
On a related note, I keep waiting for someone to make a supple light fabric with merino wool on the inside and a thin, tight-weave wind-resistant but breathable nylon or poly layer on the outside, particularly for pants. Ibex Dash is the right idea, but I'd keep the wind-resistant material front and back, and not just on the front like in the current Dash.