Thom - you are a good example, you look very normal and comfortable. You look like you are out for a walk or a jog. The look on your face, your body language, and your shelter says 'I am out walking, enjoying myself, relaxed.' If I was a non backpacker and I saw that picture I might think 'wow look how comfortable he looks, normal, casual, looks like fun'.
Also that guy Lint in that Oregon video here (http://www.backpackinglight.com/cgi-bin/backpackinglight/forums/thread_display.html?forum_thread_id=60656) is a good example. If he set his backpack down you would have no idea he was even out sleeping in the woods.
The two examples above are in contrast or on the opposite end of the spectrum of a mental image of a traditional backpacker with a 50+ lb pack, sleeping bag, pad, whistle, compass, watch, towel, and other gear strapped onto the outside of their pack. He is wearing heavy duty mountaineering boots, heavy wool socks and/or gore-tex knee high gators, zip off pants, leg pockets bulging with maps, GPS, etc. Fixed blade knife on hip, bandanna on head for river of sweat pouring down face, boonie hat hanging off kneck strap, trekking poles, possibly a backup GPS clipped by carabeaner to shoulder strap.
Those are the two opposite ends of the spectrum. Imagine what people think when they see the traditional guy. Wow that looks like hard work, that looks expensive, that looks awful. When they see Thom or Lint's trip pictures they probably think wow that dosent look so hard, that does not look too expensive.
I guess I have lowered my pack weight but for the most part I probably carry the look of the traditional guy that is assaulting rather than walking. I am just saying as I buy things, a shirt here, a pair of pants there, I am going to buy stuff that is toned down, less pockets, less zippers, normal colors, less IN YOUR FACE backpacking clothes and just go for a more...I am out walking casually through the woods...look.