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^my understanding is that BMW and BPL are the same thing: projects of Ryan Jordan. BPL drives BMW equipment sales and BMW drives BPL membership sales. And Arctic1000 was a project to drive both.
I think it's a stellar setup; it's refreshing to see a gear maker taking so much interest in the community he serves. You just have to remember what other hats he wears when you read his treatises on what is and isn't best to take hiking.
I'm not suggesting that he's biased; in fact I'm sure that if he thought that down was better for a sleep system he'd only make down products.
Nonetheless, if either company ever went public he would have to do a tonne of disclosure to avoid SorbOx issues...
Edited by bjamesd on 01/29/2007 19:33:11 MST.
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