There was a recent thread on clothing about bright colors vs earth tones, and a lot of it was what you mentioned whether you wanted to be "seen/found" or you preferred to be stealth. IIRC someone mentioned during a SAR mission, they happen to find the guy wearing a bright color (blue?) along some granite. If he was wearing grey, he would've been surely missed. Same with hunting season, bright colors seemed to be the general consensus.
I just prefer the bright colors myself. If I had to be found, I'd have plenty of bright gear to be waved around. My shelters are only available in one color, so I was stuck with Silnylon grey and Cuben Fiber white. I'd prefer yellow and blue.