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Patagonia to make lighter and simpler gear?
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Chris S
(csteutterman) - F

Locale: Tahoe
Patagonia to make lighter and simpler gear? on 12/29/2011 11:24:03 MST Print View

I was just looking at Ryan Jordan's website and noticed this quote. I wonder what they'll come up with.

"Ryan's Traveling Light seminar presented at our corporate headquarters was a hit with everyone, from the backpacker to the conservationist. We were very happy to hear about the most important part of wilderness travel and light living - "take less stuff". His work with our design and development teams especially motivated them to start working on lighter and simpler gear."

- Yvon Chouinard, Patagonia, Inc.

eric chan
(bearbreeder) - F
ahh on 12/29/2011 12:24:16 MST Print View

ahhh but will patagucci lower their prices to reflect lighter and simpler ;)

Chris S
(csteutterman) - F

Locale: Tahoe
Re: ahh on 12/29/2011 12:29:28 MST Print View

Based on the price of their Ultralight Down Shirt, I'm not too optimistic about that.

Mary D
(hikinggranny) - MLife
Patagonia to make lighter and simpler gear? on 12/29/2011 12:31:50 MST Print View

No, it will be more expensive!

However, if they continue to use those garish colors, we'll be able to find discontinued colors on sale after a couple of years!

Nick Brown

Locale: Highland Park
Pata on 12/29/2011 12:36:48 MST Print View

Wasn't Patagonia a cottage brand being made in a garage at it's inception? How dare Ryan work with a former Cottage brand! Wink.

Mary D
(hikinggranny) - MLife
Starting in the "cottage" on 12/29/2011 13:33:13 MST Print View

Yes, Patagucci, Cascade Designs, GoLite, all started as "cottage" industries. REI started out in a climber's basement. The internet networking firm my son #3 works for had about a dozen employees when he started and it's now in the S&P 500. Who knows what "cottage" firm will be the next corporate success story?

Things can and do change, though, when a firm becomes really big, enmeshed in its own corporate bureaucracy and having to cater to the mass market. The whole atmosphere is different!

Eugene Smith
(Eugeneius) - MLife

Locale: Nuevo Mexico
lighter and simpler gear on 12/29/2011 13:40:48 MST Print View

If 'lighter and simpler' goes hand in hand with Patagonia quality and function with a no hassle lifetime warranty.....I'll happily pay what they ask within reason. Buy once and use it.

David Lutz

Locale: Bay Area
Patagonia to make lighter and simpler gear on 12/29/2011 19:01:55 MST Print View

+1 Eugene.

I still have a pair of gloves I bought in 1982 and I've worn them a bunch. I've always been very happy with the quality and almost always happy with the styling.. I don't care about the pricing, if it's too expensive for me, I don't buy it and vice versa. I look forward to seeing what influence Jordan might have on their product line.

Stephan Doyle
Re: Patagonia to make lighter and simpler gear? on 12/29/2011 23:10:03 MST Print View

I know Patagonia rubs people the wrong way, but I love the attention they garner for this sort of thing. It gives me hope such a corporate success story can trickle down to the rest of the industry to the whole economy.

With that said, I don't own many Patagonia items. If I had to be outfitted by one clothier though, they'd be the first brand that would pop into my head. They design and manufacture many lines of clothing at a very high level.

Great opportunity, too, for Ryan. Kudos!

Don Morris
(hikermor) - F
Patagonia to make lighter and simpler gear on 12/31/2011 02:06:30 MST Print View

Patagonia started from the bed of a pickup truck, forging pitons. They didn't even have a cottage. I have several items that are more than twenty years old - sometimes pricey to purchase, but they serve well for a very long time. My oldest fleece jacket is pretty well worn, but I retain it for sentimental value. It has saved my butt many times...

Ken T.
(kthompson) - MLife

Locale: All up in there
Re: Patagonia to make lighter and simpler gear on 12/31/2011 09:09:19 MST Print View

Hope they can make some stuff in tall sizes.

Tipi Walter
(TipiWalter) - F
Patagonia on 12/31/2011 09:12:48 MST Print View

They already make some pretty light stuff. What's the need?

Eugene Smith
(Eugeneius) - MLife

Locale: Nuevo Mexico
whats the point? on 12/31/2011 10:47:01 MST Print View

'Lighter' being achieved as a byproduct of smarter design is worth pursuing, which may be the case here. I think backto the Cocoon synthetic parka and pants which combined simplicity and premium materials in a smart way, using smartdesign not gimmicks, the result was a lighter product than was commercially available at a greater warmth to weight ratio. I have some slight interest in seeing how Patagonia can make their gear lighter and simpler, like Walter mentioned above, it already is pretty light so perhaps we'll see more pieces like the Nano Puff.