I agree with Tony. I think BPL would benefit greatly by expanding content to include more articles that "motivate" people to use their UL gear. I think most of the people here are reasonably obsessed with gear, and the SOTM reports, etc., are the best professional reviews I've come across. However, after sinking a reasonable amount of money into UL gear, I don't think the majority of people will want to replace it the next year. (Though I'm sure many do.) Thus, the great gear reviews lose some value once you've geared up.
I really enjoy the post-trip reports section of the forum and the "places" articles. I think a more regular appearance of these would put more emphasis on motivating people. Obviously, we don't need another "100 Hikes" book on here, or a writeup that tells us that the JMT is a special place. But maybe some organization could be added to group these routes by a rough estimation of difficulty in terms of terrain, but also for the ability to go UL in said terrain. UL backpacking is different at Point Reyes, Yosemite, the desert, alpine, etc. The guidebooks everyone buys don't feature much in terms of gear, and I think BPL could fill a void in the market. Given the endless opportunities out there, perhaps this approach could add a bit more regularity to the appearance of content, and a well-organized database for reference as the backpacker's goals and knowledge evolves.
I think this is a very good article, with a specific route, gear load, and a description of the difficulty: