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To me, the main benefit for Life members is protection from increases in the annual dues, which I suspect is going to happen, probably soon.
From a business standpoint, one problem with encouraging folks to sign up for Life membership is that there won't be any future dues revenue to BPL from the Life members. This could be a big problem in the future. Trading future revenue for present cash flow might not be a great idea.
Edited by hikinggranny on 12/01/2011 11:31:04 MST.
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