The higher the cost of the MLIFE, the more exclusive it will become; meaning, only the people with more money will plop down $200. Do I think that all the information is worth $200? Yes, but that would deter many people from signing up. I don't think the purpose of MLIFE was to exclude anyone--just give a few perks to those willing to put in a guaranteed investment.
The lower price for MLIFE keeps it available to more people, which is in stride with how BPL operates. While it is a business and it needs to do what is necessary to stay viable, BPL seems less profit-centric than many other companies and more experience/service-based.
That's my $0.04. Happy December! (ugh)