I spent the last fifteen years living in a very wealthy town. I lived near the schools and every morning during the cold season here in New England, I would see kids walking to school in their TNF and Pata gear, especially Denali fleece "jackets". Their lips were blue, their eyes watering, and their shoulder hunched over. Knowing some of them, I asked what was going on, why were they wearing a jacket that didn't keep them warm, and the reply was nearly universal. Mom/Dad gave them $200 to buy a winter jacket. The Denali(or what have you) is "so cool" that "I had to have it" and unspoken: 'cause all the most popular kids have it. Meanwhile, the Denali(or whatever) is not really a winter jacket and the kids are freezing. But at least they've go the logo to keep them warm!
Personally when I pay good money for a product, I want a good product, not logos all over the place. Though I have Patagucci and TNF stuff, I actually try to avoid these manufacturers because their logos have become so much more important to so many people than their function or value. Why when I pay good money do I have to be an advertizing billboard? It makes me angry. When I can, I use a permanent black magicmarker to blot out the logos. For example, I have wonderful Pata Drifter shoes. They have logos on the toe, the tongue, the side and the rear. I have carefully blacked out all of the logos. Sometimes I remove the front labels or sew a patch from my favorite mountain club over them. Then again, I'm a stubborn eccentric bast#ard--otherwise why else would I be here on BPL?