Some of us do not live in avalanche-prone areas, but we go cross-country skiing in areas that do avalanche regularly. If I know that I will be skiing in gentle terrain, then I do not carry the transceiver. If I know that I will be skiing in steep terrain, then I do carry my own transceiver, and obviously I am in a group.
With a group, it is quite customary for the leader to either suggest or else require transceivers and shovels on some ski trips.
On an annual basis, typically around Thanksgiving, we have a transceiver practice in an area with beach sand. The target tranceiver is placed into a plastic bag and buried deep in the sand. Then the rest of us swarm over the sand to see who can find it first. It's good practice.
When in snow country, it is good practice to dig a snow pit and study the different layers of snow crystals. That allows us to predict better what the avalanche conditions will be.