With STP, just the page link isn't enough, you need the discount code. In this case, the code for the sale (enter it on the checkout page) is EYG6993Z. Once you've entered the code you can browse around and see how much things are before adding them to the cart. Here's a link to all down items in the sale.
Of possible interest to this crowd, I noticed the Jansport Big Bear 63 pack (BPL writeup here) is in the sale, making it $46+shipping for a 3.25lb pack holding 63L -- great starter or scout pack.
And for anyone who prefers more serious hiking boots to trail runners (bad ankles?), they've got a bunch of models of Kayland eVent boots in the sale as well. My experience with Kayland has been excellent -- I've gotten them several times for family members who weren't ready for the ultralight plunge, but wanted reliable, waterproof supportive shoes for the trail.
And back to more practical matters, there is a lot of Icebreaker and Smartwool PhD stuff in the sale -- mostly socks, but some tops, hats, baselayers, etc...
With the code, free shipping on purchases $100+, so if there are a few things you are looking at, it can be an excellent deal.