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Oh no. Do not want.
One of my favorite things about BPL as a website is how aesthetically comfortable - really minimal - the pages are. No visual noise like these text ads that I have to try to read around.
I had absolutely no problem with the way in which ads were used to support the podcasts (which I really miss). Visually appealing, small sponsorship emblems, by sponsors like Kahtoola, and what, the Labrador tourism bureau? I thought those were great. I know it takes time to court individual advertisers, but a site like BPL should be able to get quite a good CPM.
If these text ads have to stay, and if the primary reason they have to stay is all the non-member traffic that BPL's excellent SEO sends its way, then please only make them appear for non-members. This kind of advertising is a nuisance, but being able to get rid of it by buying a membership may both help free-loaders pay for their own visits and turn more of them into members.
But really, I just prefer well-designed adds like those used with the podcasts.
Edit: I'll add a positive along with the negative. I love the recent articles I've seen. Bumped up to 3 a week, too. That's great! This kind of content and the... lightweight... format are what make BPL special.
Edited by dsmontgomery on 09/21/2011 19:16:17 MDT.
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