i definitely wont disagree with that ben ... women are DEFINITELY more picky
i can get a guy any jacket in the right size as a present ... and theyll be happy
cant do that with many women ... they need to try it on, look at all the pretty features, look themselves in the mirror, etc ... not all women, but the majority i know
nor can i even trust the women sizes ... in men's im pretty confident that im a medium in most US brands ... there is a well know fudging with sizes in womens clothing in the US where the larger sizes are given a small size, so that women dont feel "fat" ... ie yr more likely to buy a small size piece that fits you even if you arent really a small
not saying it happens with all brands ... but the size can be quite variable
as to why slim sizes and fits? ... this is going to sound cruel so stop reading if you dont like it ...
but as an outdoor company that wants young fit slim active people wearing my clothing, or the appearance of such ... and attract those yuppies who want to feel young again, or the appearance of such ... i want those types of people wearing my clothing ... not people who dont "fit" the image ... i personally dont agree with it, but its the same as nightclubs not letting in certain people, or other clothing brands not producing plus women sizes
someone once posted on the patagucci facebook something like "why dont you make women plus sizes" ... the basic responses were from posters were like ... "go shop at LL bean or wmt", "go outdoors and lose weight", etc ...
if there was money retailers would do it ... or if you think theres an opportunity and they are wrong, go do it yrself
thats my elitist, sexist male piggay rant for the day ;)