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last I checked, Bud Light had the worlds number 2 advertising campaign (second to heineken).
Bud Light is just a reflection of constant advertising bombardment (brainwashing) and it is - as a result - the best selling beer in the United States.
One of the funny things is that yes, their choice of beer is def. a reflection of their bad taste and ignorance of what beer is supposed to be (anything that isnt a bud light is a "dark" beer).
I have noticed this phenomenon of bud light cans for many, many years.
and the kicker? the ppl who drink this yellow fizz water actually turn up their noses to those who drink Pabst.. but, according to Rate Beer and BeerAdvocate, PBR comes in with scores of C and C+, whereas Bud Light gets a nice, fat D-, at double the price to boot!
advertising works. idiots follow. one look around tho, and you'll see about 1/3 of the beer aisle is craft brew. which actually means there are more varieties of craft brews than the big 3, which are only taking up a bunch of shelf space. this is a great revoution, americans waking up to great beer and most of all, SANS advertising. word of mouth is what sells Oskar Blues and Founders and Cigar City.
(btw, Ike, Guinness foreign extra stout is good stuff. had it?)
anyway, im not so disturbed by having to pick up an occasional can. as long as I dont spill my Hop Knot in the process :)
Edited by mikeinfhaz on 06/25/2011 12:27:20 MDT.
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