For enthusiasts who could care less about high ISO noise levels and sensor size, the Q may hit a home run in portability, image control, and for being en vogue. Honestly, if someone solely displays their photographs on a personal blog or website (ie. Tumblr, Wordpress, Blogger, Flickr, Facebook... etc.), online gallery, or whatever digital platform they choose to unravel their life's conscious stream of imagery.... then a Pentax Q may be worth the price of admission. The price tag is a bit alarming, considering what you can purchase in the MFT and DSLR market at that price, however, the rapidly curved development in the imaging software found on iPhones and Androids have proven that much of our world gives a rat's a%# about the device in which an image was taken, it's all about the finished product... and how it looks on a laptop monitor or an AMOLED phone screen.