Thanks for your response. I appreciate your honesty. So, I like everything that doesn't sell :). That's probably a hint that I should stay away from sales and marketing jobs. This implies that the Roaster briefs outsold the Breezer briefs, amazing. This seems to confirm the incorrect bias that wool is for cold weather only. Are the Roaster and the Breezer exactly the same except of the nylon panel? If so, I wonder how hard it would be to remove the panel.
What kept me from buying the Hooded Shak for the longest time was the pocket. It look 30% off to over come that feature. I wonder if others felt the same? The pocket on the Guide Sweater and the stripe down the back of the Long Trail has had a similar effect on me. Less is more, except where function is concerned. The latest Polo shirts are perfect. The older ones used a different collar and extra fabric around the buttons.
I can only imagine the difficulty in deciding which garments you keep because they are unique and fill a niche, and those you drop because sales were low. I would argue that a simple hoody with thumb holes is unique in the market and worth keeping. But...I like things that don't sell :).
On to the lanolin question. I have a theory that may be wrong, particularly based on your response. I've assumed that lanolin is worth more to the cosmetics industry and therefore more is being removed from the wool then should be. If you control the processing of the wool and therefor the lanolin content, and your focus is solely on the fabric, then in your case I am wrong. My source of lanolin would be the lanolin washes that are used for wool diapers. I assumed the lanolin would seep into the fibers if they were lacking in lanolin. Your response leads me to assume that the processing seals the cuticle of the fiber in some way. I could be totally wrong.
My other theory is, that repeated use of detergents would tend to remove lanolin. So, after a time it might be beneficial to add some back. This is all conjecture on my part.
It is great to hear a little about how you process the wool! Are you using chlorine? If so, is that the best way or are there other options. No judgement on my part.
By the way, I consider Ibex to be top tier when it comes to wool garments. Your care for your product shows.
p.s. I'm not a casual wool user. I've been wearing it every day, with few exceptions, for over 2 years now. Like Vlad, I've been a fan of wool since my teens. The shirt in my avatar picture is an Ibex Polo. The wool is for the cold bias needs to go. I've worn it in Costa Rica and in temps above 100.