Press release from pertex this morning, it's now official. I wish I could have said more in the interim of the rumor mills, but I'm happy to announce that pertex is alive and kickin.
‘NEW SUNRISE FOR PERTEX’
Following some weeks of speculation Mitsui & Co., Ltd (Mitsui) are pleased to announce their acquisition of the Pertex brand. Included in this are all rights to the brand names, Intellectual Property, Know-How and some key machinery formerly owned by Perseverance Mills Ltd.
Speaking from his office in Osaka, Japan, Mr Tetsuo Nonomura; Director & General Manager – Textile Division, stated that ’Mitsui is committed to the research and development of innovative textile technology for which Pertex has gained a worldwide reputation with products such as Pertex Quantum®, Pertex Equilibrium® and the Backpacker Magazine award winning Endurance technology’.
Mr Nonomura went on to say, ‘the transfer of Pertex® technology to our factories in Japan is well advanced and that the manufacturing equipment will be sited in lines dedicated to the production of Pertex® products’.
Mitsui have retained the services of Pertex® brand founder; Steve Laycock with responsibility for Marketing and New Product Direction.
Speaking from his UK office Steve said, ‘I am really pleased that Mitsui have the vision to take on the Pertex® brand and I’m excited by the prospect of working with Mitsui to develop new Pertex® technologies and to strengthen the brand at retail and consumer levels. Pertex® will continue to work with end-user groups to develop solution oriented textile technologies’.
Work has already begun to update the website and this will continue to be a valuable resource for breaking news about Pertex® products and activities.