What I am saying: I loaded the page probably simultaneously as SAC put it up. I placed the item in the "basket" within four seconds. I got to the credit card page, and stopped and went back to re-look at the item, but opening their page in another browser window. It had already changed to a backpack (within 15 seconds). I searched the jacket on the internet on google in that second browser window...to the tune of 45 to 60 more seconds. Determining that it was a great jacket and a fantastic deal, I walked 15 feet, got my credit card, and completed the deal within 2 minutes. The very last page, where you expect to see a confirmation, was a (wah wah waaaaah) "sorry charlie".
They should disclaim this so that consumers know at the very least. They should utilize technology that gives a purchaser at least a limited amount of time to do your thing.
I can only guess that the folks (backcountry.com) who run this, like to be able to name drop a killer item at a great deal...but that is all it is. One item. To keep the hype there. But they neglect to protect individual consumer privacy and care nothing about service.