My travel, hiking and around town apparel are pretty much one and the same. If wicking, quick-drying and no ironing fabrics are comfy and convenient to wear while on the trail, then why not also on the road and around town?
I dislike clothing with the exaggerated outdoorsy look -- 17 pockets and such -- so I choose simple styling in basic, easy-to-match colors. The same clothing -- including the insulation piece -- can be worn to all but the most formal of occasions.
I also dislike labels -- but unfortunately -- this one has gotten harder to avoid. Sigh.
But to answer your question specifically, I have both the Montbell UL Down Inner and the Thermawrap jackets in charcoal color. The logo is there, unfortunately, but hey, the jackets are comfy as heck and so I try to overlook the logo shortcoming. Finally, on cool but not too windy days, I may wear my Cabela's fleece jacket.