Guilty as charged! :-)
In the crazy juggling act with taste, efficiency, weight-bulk, fuss I've settled on Via as a nice backcountry solution. I like press coffee the best when camping, but it's really inefficient and messy so I reserve it for car camping.
Agreed on Costco! Carry something dark, for Peet's sake (yeah, shameless) you guys.
p.s. Just say "nein!" to flavored coffees [shudder].