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Energizer Introduces World's First AAA Lithium Battery
ST. LOUIS, Jan. 7 /PRNewswire-FirstCall/ -- Energizer Holdings, Inc. (NYSE: ENR), today unveiled its Energizer(R) e2(R) Lithium AAA battery, adding to its exclusive line of lithium 1.5 volt cells. It also announced performance improvements to its AA lithium line, now lasting up to 7x longer in digital cameras.* These two announcements put Energizer at the forefront of round cell lithium technology. And better yet, they arm consumers with the world's longest-lasting AA* and AAA batteries in high-tech devices at a time when the use of digital cameras, electronic games, PDA's, audio players and other high- tech devices is exploding. (*Versus ordinary alkaline in proposed ANSI testing. Results may vary by camera.)
The new Energizer e2 Lithium AAA batteries are now the world's longest- lasting AAA batteries in high-tech devices providing more memories, more songs and more messaging than any other battery available. For the consumer, for example, that can mean 160 more hours of paging messages or 400 more flashes. The product is built on the lithium technology Energizer pioneered in 1992. Energizer remains the only battery manufacturer to harness the power of lithium in a 1.5 volt cell.
"As today's high-tech handhelds like digital cameras and MP3 players get faster computing chips and higher-speed digital processing, their thirst for battery power goes through the roof. Energizer recognizes this, and has been extremely aggressive in providing high performance batteries to meet these demands," says Corey Greenberg, NBC Today Show's Tech Editor.
According to ACNielsen Panel Data (June 2003), the dollar sales of lithium AA batteries grew 25 percent versus a year ago and is helping to drive growth in the battery category.
In addition to the power advantages, Energizer e2 Lithium batteries are lightweight, 33 percent lighter than an alkaline battery. They operate well in extreme temperatures. In conditions where alkaline batteries would fail, lithium continues to operate in temperatures ranging from -40 degrees F to 140 degrees F. The batteries have a 15-year shelf life. The Energizer e2 Lithium AA and AAA batteries come in recloseable packaging for convenient storage and travel. The new AAA battery will be available later in 2004 just in time for the holidays when picture taking is at its highest and shoppers are selecting high-tech gadgets.
Energizer, headquartered in St. Louis, Missouri, is one of the world's largest manufacturers of primary batteries and flashlights and a global leader in the dynamic business of providing portable power.
SOURCE Energizer Holdings, Inc. 01/07/2004
CONTACT: Jackie Burwitz, +1-314-985-2169, or Harriet Blickenstaff, +1-314-995-3939 x103, both for Energizer Holdings, Inc.