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I think it is great that they are willing to dump some money into R&D and try to be relevant again. I remember when they were a respected provider of outdoor gear. My first Gore-Tex parka was from Columbia. (It did not breathe ;-)
Personally I would not trust a heated parka for backpacking because of the chance I could be left with nothing should the battery run out or fail. But I can see where some may want it for cold rides up the ski lift. (Like I have 1,200.00 bucks for a coat, right…)
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