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"A fairly sizeable portion of the BPL readership aren't available in North America either."
If all of the packs mentioned are available in your parts, but only 1/2 are available in the US, where the majority of membership resides, then I would opine that this is not a particularly robust sample.
To comment that "a fairly sizeable portion" and then immediately ask what that percentage would be suggests that you should first ask the question, get the answer, and then provide an irrelevant comment.
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