Keep going south, don't stop at Santa Cruz :-) If you're a pinot fan, I strongly recommend Lane Tanner and Fiddlehead. They can be tough to find, but they have big legs. I have a few 2005 Lane Tanner chilling out for next year.
Also, do you know edmunds st john? They mostly buy grapes, but they make some excellent wines, including a varietal Gamay - not too common here. It's cheap and drinks easy, great with turkey for that holiday in november.
If you're looking for the occhipinti, the next time you're in SF, check out Biondivino- they have a great italian selection (with prices to match, unfortunately). You can't go wrong with ANY Tenuta di Terre Nere.
For that matter, next time you're in SF, PM me and we'll drink one (maybe after hiking Shipwreck Walkk :-) )