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As always, a thorough evaluation of data is a welcome read. I would say that the survey of prospective buyers would change dramatically if we found some backpackers on a windswept, alpine peak. I think preferences toward a down heavy, feature light jacket/anorak would occur. It's hard to spend $150+ on a jacket that you won't wear to town, dinner, etc. However, when faced w/ purely utilitarian function, the bare bones down anorak sounds like the ticket. Clever marketing ploys have turned consumers into feature shoppers. Essential function has been pushed aside for bells and whistles, literally.
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