"People don't carry 30-40 lbs on a 3 day trip in the Rockies during the summer because they need it to be comfortable, they carry because they're frightened."
Or simply don't know that they can get the same level of comfort, if not more, without the weight.
I can't honestly bring to mind how I found this site, but without it I wouldn't know about Henry Shires, Ron Bell, Ron Moak... therefore, I wouldn't now HAVE a Grace Duo in Cuben and awaiting a quilt.
Until this past weekend, I hadn't attempted tarp camping, and if I hadn't discovered BPL, honestly I wouldn't have had any reason to believe that it could be comfortable. (And I intentionally chose a spot in a valley alongside a raging creek full of ice-cold water because I was after a cold night, because I'll be doing a fair bit of my camping in the North Cascades at higher elevations.)
We pack are ignorance right alongside our insecurities.